Faster rural connections 'could benefit everyone'

Having quicker internet in rural conditions could mean an improvement for "everyone", according to one industry expert.

Shane Wright, technical director for eDigitalResearch – a digital market researcher - said it will also have a positive impact on businesses regarding online sales as well as supporting information channels.

He added: "For rural people it aids local communication and enables internet-based provision of services, information and delivery."

His comments come after the Department for Business, Innovation and Skills' Broadband Delivery UK department noted it would help to ensure there are internet speeds of at least 2Mbps in every property by 2012, which could therefore increase the amount of online purchases made.

A digital gap between the rich and poor could be bridged further after the government initiative to roll out fast broadband.

Using the internet could actually prove more "cost-effective" for doing things on a day-to-day basis, according to Mr Wright.