TomTom Via is 'everything drivers need for an effortless experience'

The TomTom Via satnav is everything drivers need for an effortless motoring experience.

This is according to Damian Woodward, vice-president of sales and marketing at the brand, who said: "The TomTom Via brings high-end navigation to the mid-market - without compromising quality and convenience."

According to the manufacturer, the gadget is the first mid-range type to have a hands-free solution with voice control, which enables motorists to input addresses without taking their hands off the wheel.

Moreover, the device includes a speed camera mode which indicates the locations of the fixed speed gadgets on the road ahead.

In addition, there is an IQ Routes mode - profiles collected from millions of consumers - to help calculate an accurate estimated time of arrival.

Earlier this month, the brand announced the launch of the TomTom GO LIVE 1005, which has a five-inch extra-wide touchscreen and will enable customers to get to their desired locations "faster, safer and smarter than ever before", according to Mr Woodward.