Britons will be able to get their hands on a white version of the Samsung Galaxy Nexus.
The electronics firm notes that the new variant of the smartphone will go on sale later this month and will contain all the same features of the original handset which was released last November, including a 1.2GHz dual core processor and five-megapixel camera.
As the first phone to run on the Android 4.0 Ice Cream Sandwich operating system, the company claims the Galaxy Nexus White will give users "an entirely new look and feel".
New features of the device include Face Unlock, which uses facial recognition technology to unlock the phone, and a Google+ app.
"One of the things we at Samsung pride ourselves on is the choice we offer customers and we've enjoyed huge success to date by introducing white variants of our most popular models to our product portfolio," claims Simon Stanford, managing director of the company's UK telecoms and networks division.
However, Samsung is not the only company to unveil a white version of one of its smartphones in recent days.
On Monday (February 6th), Nokia reported its Lumia 800 handset would be available to purchase in a white gloss finish later this month.
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