Philips BDL5554ET 55" Multi-Touch Signage Display

QuickFind: 624506 Mfr part code: BDL5554ET/00
  • 5 simultaneous touchpoints
  • Resolution: 1920 x 1080 @ 60Hz
  • Response Time: 12ms
  • Brightness: 450 cd/m2
  • Built-in speakers: 2 x 10W

Product Description

Philips BDL5554ET 55" Multi-Touch Signage Display

Discover a new level of interaction with this multi touch LED display
Get even closer to your audience than ever before. Fast, precise and extremely durable, its high performance is matched by ex cellent reliability and functionality.

Optimized for public viewing

• Full HD LED technology for brilliant images

• IPS wide view technology
for image and color accuracy

Supreme audience interaction

• True multi touch with 5 simultaneous touch points

• USB Plug-and-Play compatible
• Optical touch technology for advanced user interaction

• Compatible with all leading operating systems

Operational flexibility

• Open Pluggable Specification Slot
• Smart insert in the backcover to place a small pc
• Smart Control Software Suite
• Portrait mode operability
• Designed for 24/7 operation


Full HD LED technology

White LED's are solid state devices which light
up to full, consistent brightness faster saving startup time. LED's are free from mercury content which allows for eco-friendly recycling and disposal process. LED's allow for better dimming control of LCD backlight, resulting in super high contrast ratio. It also gives superior color reproduction thanks to consistent brightness across the screen

IPS Display Technology

Philips IPS displays uses an advanced
technology which gives you extra wide viewing angles of 178/178 degree, making it possible to view the display from almost any angle - even in portrait mode. IPS displays gives you remarkably crisp images with vivid colors, especially suitable for professional video wall and menuboard applications which demand color accuracy and consistent brightness at all times.  

Optical multi-touch
A brand new level of interactivity is now
available thanks to the integrated optical touch technology. The sensors on the edge of the screen give you perfect clarity whilst at the same time offering multi-touch interaction, opening up all kinds of possibilities for new interactive applications.  

USB Plug-and-Play compatible

Simply connect the display via USB to your
mediaplayer for automatic touch recognition. The USB connector is HID compliant, providing true plug-and-play operation  

OPS Slot
Developed for the Digital Signage market, the Open Pluggable Specification (OPS) slot is designed to make changing or upgrading your media player mere child's play. Simply plug your media player in to the display - and you're ready. No matter whether you have an entry level, mid-range or high-end media player, OPS is fully compatible bringing you a lower TCO over the longer term.  

Smart Insert
Professional PC's are part of most public s ignage installations. Quite often they increase the overall depth to the display and cause a lot of cable clutter. So we have designed this display with Smart insert in the back cover which is ideal for the integration of a professional small form factor PC. On top of that, the cable management system offers a great solution to keep your cables neat and professional looking  

Software compatibility
Our touch displays are software independent
an d supports Windows 8, Windows 7, Vista, XP, Mac OS and Linux  

Smart Control
Control and manage all of the signage displays
o n your network with this powerful software tool which allows you to change the settings of your display centrally via an RJ45 or RS232 connection. Smart Control allows you to set the video input, modify the color settings, set the display's ID when creating video walls and even diagnose each display's status, giving you all the power you need to manage your displays from one central location.  

 Designed for 24/7 operation
Because business never sleeps, our signage
dis plays are designed for 24/7 use. Taking advantage of superior components to ensure a higher level of quality, you can count on this range of models for complete around-the- clock reliability.          

Technical Specification
  • 55" Screen
  • Resolution: 1920 x 1080 @ 60Hz
  • Aspect Ratio: 16:9
  • Typical Contrast ratio: 1300:1
  • Dynamic Contrast ratio: 500,000:1
  • Response Time: 12ms
  • Brightness: 450 cd/m2
  • Colour Depth: 1.06B
  • Viewing angle: 178° / 178°
  • Pixel Pitch: 0.63 x 0.63mm
  • Surface treatment: Anti-Glare coating
  • Picture enhancement: 3/2 - 2/2 motion pull down, 3D Combfilter, Motion compens, deinterlacing, Progressive scan, 3D MA deinterlacing, Dynamic contrast enhancement
  • Multi-touch technology: Optical sensing
  • Touch points: 5 simultaneous touchpoints
  • Plug and play: HID compliant
  • Protection Glass: 5mm tempered safety glass
  • VGA
  • DVI-D
  • HDMI
  • DisplayPort
  • Component (RCA)
  • Composite (RCA)
  • Audio input: Audio Left/Right (RCA), 3.5 mm jack
  • Audio output: Audio Left/Right (RCA), External speaker connector
  • External control: RJ45, RS232C (in/out) D-Sub9
  • Other connections: USB, AC-out, OPS
  • Placement: Landscape, Portrait
  • Signal Loop Through: DVI, RS232, VGA
  • Network controllable: RS232, RJ45
  • Picture performance: Advanced colour control
  • Picture in picture: PIP
  • Screen saving functions: Pixel Shift, Low Brightness
  • VESA Mount: 400 x 400 mm, 400 x 200 mm, 200 x 200 mm
  • Built-in speakers: 2 x 10W
  • Power Source: 90 - 240 V AC, 50 / 60 Hz
  • Power Consumption On: 140W
  • Power Consumption (Stand-By): <0.5W

Technical Specification

Philips BDL5554ET 55" Multi-Touch Signage Display


Diagonal Size 54.6 in
Diagonal Size (cm) 140 cm ( 138.7 cm viewable )
Targeting Commercial use
HDMI Ports Qty 1 ports
Viewable Size 54.6 in
Product Type LED-backlit LCD flat panel display
Power Consumption Operational 140 Watt
Diagonal Class 55"
Commercial Use Yes - digital signage
TV Tuner No tuner
TV Tuner Presence No
Video Interface Component, composite, HDMI
PC Interface VGA (HD-15), DisplayPort
Dimensions Without stand
Width 126 cm
Depth 8.4 cm
Height 73.4 cm

Audio System

Speaker(s) 2 x main channel speaker - built-in - 10 Watt
Speaker System 2 speakers
Output Power / Total 20 Watt
Speakers 2 x main channel speaker - built-in - 10 Watt


Display Format 1080p (Full HD)
Brightness 450 cd/m²
Features Dynamic Contrast, Multitouch, Smart Insert
Pull Down Compensation 3:2, 2:2
Viewing Angle 178 degrees
Viewing Angle (Vertical) 178 degrees
LCD Display Technology IPS
Resolution 1920 x 1080
Image Aspect Ratio 16:9
LCD Backlight Technology LED backlight - edge-lit
Coating Anti-glare
Colour Depth Up to 1.06 billion colours
Image Contrast Ratio 1300:1
Dynamic Contrast Ratio 6500:1
Pixel Pitch 0.63 x 0.63mm
Pull-Down Compensation 3:2, 2:2
Response Time 12 ms
Display Menu Language Chinese (traditional), Chinese (simplified), English, German, French, Italian, Polish, Russian, Spanish, Turkish
Backlight Life 50,000 hour(s)
Comb Filter 3D digital


Connector Type HDMI ¦ VGA input ¦ Network ¦ Serial ¦ Audio line-in ¦ VGA output ¦ DVI-D input ¦ Audio line-out ¦ DVI-D output ¦ Composite video input ¦ DisplayPort ¦ Component video input ¦ Speakers output ¦ Serial output ¦ USB

Manufacturer Warranty

Service & Support Limited warranty - 3 years
Service & Support Details Limited warranty - 3 years

Remote Control

Type Standard remote


Nominal Voltage AC 120/230 V (50/60 Hz)
Power Device Power supply
Power Consumption Stand by 0.5 Watt
Features Smart power

Stands & Mounts

Flat Panel Mount Interface 100 x 100 mm, 100 x 200 mm, 200 x 200 mm, 400 x 200 mm, 400 x 400 mm

Video Features

Input Video Formats 1080/60i, 480/60p, 720/60p, 1080/50i, 720/50p, 576/50p, 1080/50p, 1080/60p, 480/60i, 576/50i
Supported Computer Resolutions 1366 x 768, 1920 x 1200 (WUXGA), 1024 x 768 (XGA), 640 x 480 (VGA), 800 x 600 (SVGA), 1280 x 768 (WXGA), 1280 x 1024 (SXGA), 1600 x 1200 (UXGA), 1360 x 768, 1920 x 1080, 1440 x 900, 1280 x 800

Network & Internet Multimedia

Connectivity LAN
LAN Protocol Ethernet


Compliant Standards FCC Class B certified, UL, cUL, CCC, RoHS

Dimensions & Weight Details

Dimensions & Weight Details Panel without stand - 126 cm x 8.4 cm x 73.4 cm

Environmental Parameters

Min Operating Temperature 5 °C
Max Operating Temperature 40 °C
Humidity Range Operating 20 - 80%

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