Gone are the days when kids have requested Action Man and Barbie toys, a survey has suggested.
Forget two front teeth, a car set or a doll. All kids want for Christmas these days is an Apple iPod touch or a Microsoft Xbox 360.
That is according to the Duracell Toy Report, which found that 13 per cent of the five to 16-year-olds quizzed about their yuletide desires wanted an iPod touch from Santa and 39 per cent said they would love an Apple gadget of some kind.
But why the neglect for a Barbie or an Action Man?
The wish for an array of the technology giant’s devices may have come after Steve Jobs’s firm announced its latest range of iPods, which include an updated version of the shuffle, nano and touch models.
One major attraction of the former for youngsters could be its colour – it comes in a variety of shades including pink, silver, blue and orange.
Playing music on the move is also seen as the norm for many kids these days. Anyone who boards public transport, a lot will do on their way to school, can see the majority of passengers with their earplugs in and the likes of Taylor Swift and N-Dubz entertaining children on their journey.
It’s not just out and about that youngsters like to entertain themselves as many regularly do battle with their friends on various consoles online.
The Kinect for Xbox motion controller made up six per cent of the ideal gifts children would like to receive from Father Christmas, according to the survey, while the similar PlayStation Move device could play a big part in next year’s desires.
But spare a thought for girls as the study – which quizzed a total of 2,138 kids and parents in equal measure – discovered that the value of boys’ presents is around £8 more than females.
The traditional Christmas wish list could be worthwhile for youngsters though, as three out of the five parents questioned admitted that they choose presents that will keep their little ones quiet over the festive period. I would be careful what you wish for!