The HiSense Hero 7 hit the US markets in May this year as surprise success. Competing against the Nexus 7 and the Samsung Tab, the Hisense blew its competition away in the value end of the market and began competing against the big boys.
So what made this relative unknown such popular product and, as it hits the market in the UK, what do you get for your money?
Well the answer is quite a bit! This budget tablet was a hit the US because it was great value ($150) and jam packed with features normally only found on the top-end tablets.
So what do you get for your cash?
First off, the processor is a super competitive Quad Core 1.3GHZ. The nVidia Tegra 3 Quad-Corechip is complemented by 1GB of RAM resulting in a pretty zippy device, very capable of handling games and high quality movies.
Storage on the Sero is another plus point. The device comes with a pretty standard 8GB internal storage (5GB is useable) but this can be topped up to 32GB via the MICRO SD expansion slot. Plenty of room for a tablet device, even if you do fancy chocking it full of movies.
Following the movie theme, the Sero 7 has a very handy MINI HDMI connector if you want to connect it to a TV and watch your movies when travelling.
The size of the tablet is probably its least endearing feature, it is a bit chunkier than its 7-inch opponents but it’s by no means bulky.
The 1,280-by-800-pixel display is sharp and vibrant even in outside light. Its ultra-wide viewing angle is also great if you need to share the screen when on the move.
In terms of connection options, the Hisense has the microSD card slot and mini HDMI out, as well as a 3.5mm headphone jack and a micro USB port for charging and syncing.
You get a couple of cameras for your money also- The front facing 2mp is perfectly suitable for Skype and Video Calls. The rear 5mp camera is flanked by the two speaker grills which pump out a nice sound for a small device.
Internet & Wireless
The Sero 7 is a Wi-Fi only tablet, connecting to 802.11b/g/n networks, working over dual band on both the 2.4 and 5GHz frequencies- which Is pretty handy if you want to get out of the traffic of the lower range. You also get Bluetooth 3.0 built in and the handy NFC for simple sharing with other enabled devices.
Reviewers of the Sero 7 have been particularly pleased with the battery life of the little tablet. Hisense lay down a 10 hour battery life and reports seems to be pretty accurate… unlike many other over-optimistic manufacturers.
JellyBean 4.2 comes as standard with the device. It may not be the latest version of the Android OS but KitKat won’t be seen on many non-Nexus devices until mid-2014.
Overall the Hisense Sero 7 is a super value 7inch tablet packing the same punch as the very popular Nexus 7. Aesthetics and operating system may be lagging a little but for £120, it is by far the most well-equipped budget Android tablet on the market. Perfect for those wanting something more than an entry model but don’t want to fork out over £200 for the big boys.