A fully loaded marketing tool
LFD’s are everywhere. Hung on the office wall, beaming out marketing messages in a shopping centre or displaying the half-time scores in a stadium concourse they are all around us.
The reason they are so numerous is that, as a marketing tool, they work. Large Format Screens will instantly grab anyone’s attention whether they are mounted singly or as a videowall in an imposing bank of screens.
Maybe it’s because looking at TV and computer screens is hardwired into our DNA that LFDs are so effective?
But, one thing is for certain; if you are looking to promote your brand and get your message across to as many people as possible in the shortest amount of time, a Large Format Screen will deliver the goods.
As a means of delivering a marketing message, imparting information or as a sales tool they are an ideal way to engage and interact with clients and members of the public.
From scrolling messages in a doctor’s waiting room, looping presentations in a design agencies foyer or showcasing products in a shopping centre, the marketing potential of an LFD is well known. However, there are so many other ways they can be used.
As we noted above they are a permanent fixture at sporting events or indeed anywhere there is a high footfall. The ease with which information can be displayed makes them ideal for the workplace, especially for training purposes.
They can impart train information or show live updates and messages in schools. The ways they can be used is virtually limitless.
So, we know that Large Format Displays are indispensable but what do you look for when considering a purchase? First of all let’s consider exactly what an LFD is.
What is an LFD?
A Large Format Display is a single screen of at least 32”. Most are considerably larger and screens of up to 98” are available from Ebuyer. Many are high definition (full HD) though Ultra-HD (4K) are now becoming more common as well as more affordable.
Being a single screen with built-in sound an LFD is very easy to install and can be hung on walls, poles or anywhere else to deliver maximum visual impact.
Isn’t an LFD just an oversized telly?
The big difference between an LFD and a normal television is that Large Format Displays are designed to continuously run for extended periods of time, often around the clock, and as a result are much more durable and efficient than standard TV screens.
When choosing an LFD the first thing to consider of course is the size. Screens are measured diagonally corner to corner.
Currently the largest practical size is 98”, above that the screen becomes heavy and unwieldy though, with technology progressing at a fast pace, a lightweight 100” screen is likely to be just around the corner.
The smallest LFD is typically 32” (though you can find 10” display screens) with a range of bigger sizes available to suit any location.
Most are LED, though there are also OLED, ELED and LCD options, but PLASMA is an outdated technology that isn’t now found in new LFDs. An LED screen is flat, light and, above all, produces high-quality images with vibrant colours.
The screen provides exceptional viewing angles, is highly energy efficient and very cost-effective to run. The narrow bezel of a typical LED screen makes them easy to view from all angles and perfect for installing into a videowall.
The resolution of the screen is the next consideration. For the smaller 32” screens a HD Ready display is perfectly acceptable though larger screens, especially those of 40” and over, will need to be full HD or 4K.
The sharp imagery projected by these screens is perfect for displaying promotional material whether text or images.
The full HD or 4K display will instantly attract attention from any passer-by or viewer maximising the impact of your marketing message.
As technology advances at lightning speed the specifications and performance of LFDs change. Some screens already have integrated media players with high-performance video processors and CPUs.
This negates the need for a screen to be connected to a PC or external set up box, which obviously makes setting up and operating the screen a much easier task.
Simply plug in a USB with pre-loaded content and leave the screen to do its thing.
All screens will come with a range of connectivity options. Typically these will include one or more HDMI, DVI-D, DisplayPorts and USB interfaces.
Built-in speakers, content management systems and wireless remote control are also features that many LFDs boast.
A word about videowalls
When a larger display area is required two or more (usually at least four) LFDs can be combined to create a videowall.
Depending on the screens used additional hardware will be required to operate the wall though some can be linked via a daisy chain USB configuration.
Finally, with an LFD operating sometimes up to 24 hours a day, energy efficiency is hugely important. Most manufacturers are aware of this and produce screens with environmentally friendly components which consume less energy.
As with all features check the specification of each screen by reading its product description or, to ensure you choose the best screen for your business, call the Ebuyer Solutions Team on 01430 433870 or send an email to firstname.lastname@example.org.
Alternatively, click here to see the full range of Large Format Displays available from Ebuyer.com