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Internet kills the Yellow Pages

Do you remember when the Yellow Pages was a huge tome you could hardly lift?  When plumbers and taxi businesses prefixed their name with AAA? When you let your fingers do the walking?

old yellow pages

Now the Yellow Pages is a booklet compared to its glory days.  After all, who needs a phone book now?

Yell have recognised the inevitable.  After over 50 years of publishing time, and the internet, has caught up with the yellow book.

It is be published for the final time in January 2019.

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Something else happened in 1966?

Brighton was the first town to receive a Yellow Pages in 1966.  The familiar yellow book quickly became an institution.  2018 will see 104 editions published.

The publishing cycle will be complete in 2019.  When, fittingly, Brighton will receive the last ever Yellow Pages.

phone on yellow pages

TV advertising

Everyone will remember the Yellow Pages TV advertising.  J.R. Hartley was the famous face of the Yellow Pages in the 1980s.  And who could forget the catchy ‘Let your fingers do the walking’ tune?

Formerly an indispensable book everyone kept by their phone, the Yellow Pages is a relic of a bygone age.

Publishers Yell are now transforming exclusively to digital.

The official line

Richard Hanscott, CEO of Yell said: ‘‘After 51 years in production Yellow Pages is a household name and we’re proud to say that we still have customers who’ve been with us from the very first Yellow Pages edition in 1966.

“How many brands can say they’ve had customers with them for over 50 years?”

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Craig Ellyard

Token old guy in the office and lifelong Hull City fan with all the psychological issues that brings. To relax I enjoy walking my two Labradors, as well as running and cycling.

3 comments

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  1. John de Rivaz 20 September, 2017 at 09:29

    What is really fading away is the synchronous voice telephone. It is better to queue messages and not people, and this is what email and SMS achieves. A half way house is the answering machine, now better known as voicemail.

    As to people wanting tradesmen, the web is taking over. It is possible to read about what is offered, and also what other people say about individual businesses. References can be found on independent sites, not made up ads like “Brilliant service -A.H. of Ealing”.

    Even web access is being considered for the 999 emergency service, where more and more calls are being abandoned due to callers being put on music instead of someone to answer their emergency.

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