apple profits increase
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The numbers make your head spin but Apple profits increase to a record quarterly figure of £14 billion.

The reported record revenues and profit for the last three months come despite a fall in iPhone sales over the Christmas period.

In its latest quarterly financial results, the technology giant reported revenue of $88.3 billion (£61.9bn), up from $78.4 billion (£55bn) in the same period last year.

apple profits increase
(PA Graphics)

Massive Apple profits increase

The results also revealed a record quarterly profit of $20.1 billion (£14bn), despite sales figures announced revealing a drop in iPhone sales on the same period last year.

According to the report, Apple sold 77.3 million iPhone devices in the final three months of 2017, down on the 78.3 million sold in the same period a year earlier.

This is despite the launch of the iPhone X in November, the phone that marked the ten year anniversary of the iPhone and featured the device’s first all-screen front panel and facial recognition technology.

The device is also the most expensive iPhone Apple has ever made, starting at £999.

apple profits increase
(PA Graphics)

However this higher price has led to increased profits despite a dip in sales.

What are they saying?

Speaking about the Apple profits increase chief executive Tim Cook said: “We’re thrilled to report the biggest quarter in Apple’s history, with broad-based growth that included the highest revenue ever from a new iPhone lineup.

iPhone X surpassed our expectations and has been our top-selling iPhone every week since it shipped in November.

“We’ve also achieved a significant milestone with our active installed base of devices reaching 1.3 billion in January.

“That’s an increase of 30 percent in just two years, which is a testament to the popularity of our products and the loyalty and satisfaction of our customers.”

(Stefan Rousseau/PA)
(Stefan Rousseau/PA)

Elsewhere in Apple’s results, iPad sales rose by 1%, but sales of Mac computers fell by 5%.

* Prices correct at time of posting.


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