Apps

New Hold app rewards students for not looking at their phones

hold app

Students at over 170 UK universities will now be able to earn points for not checking their mobile phones, receiving rewards from the new Hold app.

Really? This is a thing?

It really is. Students can accumulate 10 points for every 20 minutes they don’t use their mobile phones, between the hours of 7am and 11pm, seven days a week. They can then convert these points into discounted cinema tickets, free popcorn, or other rewards on the Hold app marketplace.

Over 170 universities are on board with the app – including University of Oxford, University of Cambridge, King’s College London, and City University London.

The free app, available on Android and iOS, was launched in Norway in February 2016, and is now rolling out in the UK after a successful trial in London with University College London.

hold app founders

Maths Mathisen, Florian Winder, and Vinoth Vinaya

Wonderful Copenhagen – birthplace of the Hold app

The Hold app was developed by three students: CEO Maths Mathisen, and co-founders Florian Winder and Vinoth Vinaya. The students met at Copenhagen Business School, where they each experienced the struggles of phone distraction.

student using smartphone

Mathisen said: “We want to reward users for not using their phone, rather than punish them.

“We believe that for students aspiring to achieve the highest grades, it is essential for them to be present and fully engaged with their surroundings – allowing for richer and more memorable experiences, without the constant distraction of a mobile phone.”

As well as picking up rewards from brands including Vue and Planet Organic students will also be able to exchange their points for school books and stationary, which are then donated to schools partnered with the charity Unicef.

A 2015 study by the London School of Economics found that students who didn’t use their smartphones on school grounds saw a 6.4% increase in their test scores. Well that’s a surprise.

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