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Two new EE high-speed home broadband plans are being launched which the company say are aimed at increasingly connected households. In other words those which are stuffed with the latest Smart home devices not to mention the PCs, tablets and smartphones we all have.

The new EE high-speed home broadband plans –  Fibre Max 1 and Fibre Max 2 – can achieve average download speeds of 145 Mbps and 300 Mbps respectively, the firm says.

In comparison, the most recent figures from regulator Ofcom clocked the current national average internet download speed at just over 46 Mbps.

rules for smart devicesThe telecoms giant said that with the average UK home now containing 10 connected devices – a figure likely to continue rising – greater connectivity speeds are needed to handle increasing demand.

EE high-speed home broadband plans

EE managing director of marketing Max Taylor said: “Our new fibre broadband plans are designed to support the demands of customers with increasingly connected homes and families.

“With the growth of 4K TV, smart home technology becoming more popular than ever, and more members of the family using the latest smartphones and tablets, we’re giving our customers the widest range of converged mobile and home broadband products in the UK, along with the best customer service, so they can enjoy the fastest speeds both in and out of the home.”

Slow broadband? Apparently it’s our fault for not signing up

According to Ofcom statistics released in May, average internet speeds in the UK are on the rise but many consumers are still not taking advantage of superfast speeds on offer.

Ofcom’s figures said that only two in five UK households subscribed to a superfast broadband service despite 93% of UK premises now having access to superfast speeds. Statistics which won’t be well received by those in areas still struggling to get any decent download speeds.

Nevertheless, EE said its new plans would be available to more than a million households at launch, with Fibre Max 1 costing £42 a month and Fibre Max 2 priced at £47 a month.

* Prices correct at time of posting.

2 COMMENTS

  1. I assume that this is an EE advert, as there’s very little technical details, such as how the service gets to the house, what is needed etc.

  2. Given the prices quoted per month I for one am not surprised there is little take up. ” only two in five UK households subscribed to a superfast broadband service despite 93% of UK premises now having access to superfast speeds. ”
    Living in an area where a speed greater than 2Mb is not realistically achievable without fibre & that the national average is only 46Mb, more should be done to give all of us say 20Mb speeds instead of just the priveleged few

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