The mid-range A9 will be released later this year. The new Samsung smartphone with four rear cameras will be the first of its type.
The Korean company’s new A9 device is being aimed at the “Instagram generation.” It will cost around £549. A mid-range device it will sit beneath Samsung’s flagship Galaxy S9 and Note 9 phones.
The mobile giant, along with rival Apple, has come under increased pressure from lower-priced but premium-made handsets from the likes of Huawei and Honor. This has forced it to create a broader range of devices that house technologies normally reserved for flagship phones.
For example, the A9 has a 24-megapixel main camera. It also has telephoto, ultra wide-angle and depth lenses designed to help with a broad range of mobile photography.
The new phone also comes with a fingerprint sensor, mobile payment capabilities and expandable storage of up to 512GB. All features common on high-end smartphones.
The firm’s president of mobile communications DJ Koh said the company was keen to offer the latest features to a wider range of people.
“As a global leader in smartphone innovation, we understand the demand for meaningful innovation in a fast-paced world driven by visual communication,” he said.
Biting back at Apple
“The manufacturer will undoubtedly also be worried about the trio of iPhone launches, which look set to win new fans in all areas of the market. Having said that, an affordable but promising mid-tier showing from Samsung has the potential to upset the apple cart,” he said. (Not sure if he meant the pun though).
“It will be interesting to see whether this left-field, but interesting, USP of a multi-lens phone helps Samsung make up for subdued sales from its flagship handset.”
• 64-bit Octa Core processor
• 12MP rear & 5MP front camera
• 32GB with micro SD expansion
£380.84 save £38.18
Samsung Galaxy J5 (2017)
• Octa-core 1.6GHZ
• 13MP front and back camera
• 2GB RAM & 16GB SSD
£210.04 save £22.48
Samsung Note 8
• 6.3" Quad HD HDR
• 6GB RAM
• 64GB Storage
* Prices correct at time of posting.