Smartphone shopping to rise by £10bn

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Smartphone shopping is exploding in the UK. 30 million Britons will use their smart devices to spend £25 billion this year according to a poll by uSwitch.

Shopping via smartphones and tablets is set to rise by £10 billion on last year as consumers will make more visits to online sites than physical stores for the first time.

Some 30 million Britons (58%) will use smart devices to shop this year. This is an increase of 12 million on last year. Total spending will £25 billion, a rise of 66%. The figures come from a poll by uSwitch.

Why is smartphone shopping so popular?

Convenience is driving the popularity of smartphone shopping. 66% of shoppers citing it as the main draw of using a smart device. 64% cited the ability to shop at any time while 40% appreciated being able to compare prices and 39% said it provided them with more choice.

The most popular products bought online include:

  • Clothes (69%).
  • Books (51%).
  • Groceries (47%).
  • Theatre or cinema tickets (43%).

Ru Bhikha, mobiles spokesman at uSwitch, said: “Smartphone and tablet shopping is now a £25 billion industry. It’s hardly surprising that major retailers have long adopted a mobile-first approach to their websites. And have even introduced their own apps to make the user experience as easy as possible.

student using smartphone app at train station iPhone battery slowdown update“Cleaner user journeys and the ease of one-click purchasing will only add to the number of people shopping on their phones and tablets.”

Rachel Lund, head of retail insights and analytics at the British Retail Consortium, said: “The BRC-Hitwise monitor shows more than 50% of hits on retailers’ websites coming from mobile phones.”

Opinium surveyed 2,005 adults online between December 14-18.

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