Twitch is here to stay…

Twitch is growing fast

Twitch is the online streaming service used primarily by gamers, and it has seen rapid growth since Covid-19 arrived. Increased video gaming, a strong desire to connect with others, and a hunger for new forms of entertainment were all contributors to the success of the US-based streaming service.
More than two in five (44%) gamers in the United States have watched gaming live streams. Ongoing data collected by YouGov shows Twitch’s decisive dominance in the video-game-streaming arena in this market, even if other offerings are making competition fierce.

What exactly can you do on Twitch?

Twitch is a live streaming site which lets you share live gameplay for others to watch and comment on, in real time. You can also watch playbacks of games which have been played and chat to other gamers. You can’t join a live game on Twitch but you can speak to other users who are watching the game in real-time.

Video game streaming has created an unscripted and interactive relationship between the viewer and the personality, offering an experience unlike any other form of entertainment.

Who is Twitch for?

Twitch requires that users be at least 13 years old to use their platform, but common sense recommends Twitch for teens 15+. This is mainly due to the unpredictable nature of livestreaming, open chat, and easy access to mature content.

Is Twitch free?

Yes, a basic registration to Twitch is free. This includes being able to engage with streamers on their chats (provided that they don’t have a subscriber’s-only chat), as well as basic emotes.

What Do You Get for Subscribing to A Streamer’s Twitch Channel?
If you subscribe to Twitch with your Amazon Prime account, you gain access to Twitch Prime. This lets you download special monthly promotional in-game items exclusive to Twitch Prime holders, as well as one free basic subscription to any streamer. When you use a Twitch Prime subscription, the streamer will still receive their share of the subscription free, and you will gain access to the basic perks of their channel, which usually minimally includes custom emotes.

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Movie parties?

Twitch’s Watch Parties function is rolling out to everyone today, giving streamers and their subscribers around the world the ability to watch Amazon’s library of movies and TV shows together. It’s not just for families. As long as everyone has an Amazon Prime account, a streamer can now host a ‘public’ movie viewing with all of their fans.

While Twitch is dominated by video gaming, there are other forms of entertainment on the platform, including talk shows, arts and crafts, cooking, fashion, and music. These categories have especially increased their presence on Twitch during the pandemic, when typical methods of audience engagement – most notably, music concerts and festivals – were suspended, and there was a strong need to find alternative formats and platforms to reach fans who were hungry for live, original content.

YouGov Brand-Index data shows the platform is also capturing the attention of non-gamers. The brand saw a 17% increase in Awareness in the last quarter alone, which shows the potential of the service as a general-purpose live-streaming destination.

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*Data was collected by YouGov between February 2020 and February 2021.

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