Large Format Displays
What is a Large Format Display?
Large format displays (LFDs) are flat screens which are stylish and minimal in design, allowing businesses to display messages and presentations to customers and visitors. You’ll have seen LFDs in food outlets such as McDonalds, who have touch-screen versions where you can place your order. Visit the average shopping centre, control room or meeting space and you’ll probably be confronted by messages or information so large that you’ll find them almost impossible to ignore.
Designed either with thin bezels or bezel-free, Large Format Displays are generally mounted onto walls and are the prime focus of the room. A bezel is the outside frame around the screen and the thinner these are, means you get more actual screen.
Available in various sizes starting from 32” and going up to around 90”. Larger sizes are available, but at the moment, any larger LFDs than this are so expensive, cumbersome and fragile that for most commercial applications, a videowall where several LFDs are placed together, is a better bet.
As previously mentioned, many LFDs are now also available in touch-screen format, which is ideal if you’re using them in a board meeting or a presentation as well as for interactive education activities or ordering services.
Why do you need LFD?
By using large format displays to project posters, adverts or general messages you are engaging with existing and potential customers whenever they are in close-proximity. The message is almost impossible to ignore on an LFD. They are perfect for any size business from small retail outlet to multinational organisations.
Being single screens LFDs display an image uninterrupted by lines or gaps, are easy to install, both technically and physically and they require little or no software. They can also offer built-in sound, unlike most videowalls.
If your business or company specialises in training days or does a lot of internal training, then a large format display monitor (especially the touch screen ones) will be a great aid for encouraging interaction and showing videos/imagery and presenting clearly.
Outdoor Large Format Displays
Some screens have also been designed to be used outdoors, so can be used to promote your business or a campaign that you’re working on.
There are many different models of large format display monitors available, but to ensure that your business gets the full benefit from the screens it’s worth sitting down and first of all thinking about what you will use them for, if you need more than one, and the space that you have ready available for them.
If you’re looking to promote your brand and get your message across to as many people as possible in the shortest amount of time, a Large Format Screen will deliver the goods.
What can you use an LFD for?
As a means of delivering a marketing message, imparting information or as a sales tool they are an ideal way to engage and interact with clients and members of the public.
From scrolling messages in a doctor’s waiting room, looping presentations in a business foyer or showcasing products in a shopping centre, the marketing potential of an LFD is well-known. However, there are so many other ways they can be used.
LFDs are also a permanent fixture at sporting events or indeed anywhere there is a high footfall. The ease with which information can be displayed makes them ideal for the workplace, especially for training purposes. They can impart train information or show live updates and messages in schools. The ways they can be used is virtually limitless.
What’s the difference between an LFD and a TV?
The big difference is that Large Format Displays are designed to run continuously for long periods of time, often around the clock, and so are made to be much more durable and efficient than standard TV screens. Most manufacturers are aware of this and produce screens with environmentally friendly components which consume less energy.
Size is important
When deciding what on what size LFD you need, it’s best to start with people rather than with the display itself. How many people will need to view it or interact with it, from what distance and angle, and under what lighting conditions? These basic questions will help you determine the size and positioning of the LFD required.
LFD screens are measured diagonally from corner to corner. Currently the largest practical size is 98”, above that the screen becomes heavy and unwieldy, although with technology progressing at a fast pace, a lightweight 100” screen is likely to be just around the corner.
The smallest LFD is typically 32” with a range of bigger sizes available to suit any location.
The screen provides exceptional viewing angles, is highly energy efficient and very cost-effective to run. The narrow bezel of a typical LED screen makes them easy to view from all angles and perfect for installing into a videowall.
Screens which are 40” and over need to be either full HD or 4K. These quality displays will instantly attract attention from any passer-by or viewer, maximising the impact of your marketing message.
Videowalls are very impressive, but they also require additional work. Each panel of a videowall will need to be calibrated and colour balanced to ensure consistency of the complete image. Different batches of displays may differ slightly in colour or brightness, so to ensure consistency it is best to source all panels from the same batch.
Videowalls can weigh a tonne or more which means engineering and technical skills are needed, as installing them is a highly specialised job. It may be that a structural engineer may be required.
You’ll also need sufficient power and ventilation to dissipate the resulting heat. Heat sensors within the wall’s components enable operators to monitor temperatures and optimise the settings of cooling fans. Sufficient access for maintenance may also be required, although most technologies can now be mounted flush against the wall. It’s always worth talking to an expert before committing to a particular display option.