rtx. it’s on.

RAY TRACING IS HERE

Experience today’s biggest blockbusters like never before with the visual fidelity of real-time ray tracing and the ultimate performance of AI and programmable shading. RTX. It’s On.



CHECK OUT RAY TRACING IN TODAY’S HOTTEST GAMES












Experience the vibrant future metropolis of Night City with the power of RTX. Real-time ray tracing is coming to Cyberpunk 2077.












Build, create, explore your Minecraft worlds like never before with RTX technology. Tech inside: real-time ray-traced reflections, shadows, and global illumination.











The rules have changed. Become a lethal Tier One operator with the power of GeForce RTX. Tech inside: real-time ray-traced shadows.








WHAT IS RAY TRACING?

Ray tracing is the holy grail of gaming graphics, simulating the physical behavior of light to bring real-time, cinematic-quality rendering to even the most visually intense games.