Upgrade to Beyond Fast
GeForce RTX 40 Series and DLSS 3
NVIDIA® GeForce RTX™ 40 Series GPUs are beyond fast for gamers and creators. They're powered by the ultra-efficient NVIDIA Ada Lovelace architecture which delivers a quantum leap in both performance and AI-powered graphics. Experience lifelike virtual worlds with ray tracing and ultra-high FPS gaming with the lowest latency. Discover revolutionary new ways to create and unprecedented workflow acceleration.
Buy GeForce RTX
The Ultimate Platform for Gamers and Creators
Powered by GeForce RTX 40 Series and DLSS 3
Cutting-Edge GPUs
NVIDIA Ada Lovelace Architecture
Realistic and Immersive Graphics
Dedicated Ray Tracing Cores
AI-Accelerated Performance
NVIDIA DLSS 3
Game-Winning Responsiveness
NVIDIA Reflex low-latency platform
Built for Live Streaming
NVIDIA Encoder
AI-Enhanced Voice and Video
RTX Video Super Resolution and NVIDIA Broadcast
Fast-Track Your Creativity
NVIDIA Studio
Performance and Reliability
Game Ready and Studio Drivers
NVIDIA DLSS 3
The Performance Multiplier, Powered by AI
DLSS is a revolutionary breakthrough in AI-powered graphics that massively boosts performance. Powered by the new fourth-gen Tensor Cores and Optical Flow Accelerator on GeForce RTX™ 40 Series GPUs, DLSS 3 uses AI to create additional high-quality frames.
*Captured with GeForce RTX 4090 at 3840 x 2160
Ray Tracing
Hyperrealistic. Hyperfast.
The Ada architecture unleashes the full glory of ray tracing, which simulates how light behaves in the real world. With the power of RTX 40 Series and third-gen RT Cores, you can experience incredibly detailed virtual worlds like never before.
RTX Off
RTX On
NVIDIA Reflex
Victory measured in milliseconds.
NVIDIA Reflex and GeForce RTX 40 Series GPUs deliver the lowest latency and best responsiveness for the ultimate competitive advantage. Built to optimize and measure system latency, Reflex provides faster target acquisition, quicker reaction times, and the best aim precision for competitive games.
Top tools for the creative trade.
NVIDIA Studio
Your Ideas, Accelerated by NVIDIA Studio
Take your creative projects to the next level with NVIDIA Studio. Powered by new dedicated hardware, RTX 40 Series unlocks unmatched performance in 3D rendering, video editing, and graphic design. Experience feature-rich RTX accelerations in top creative apps, world-class NVIDIA Studio drivers engineered to provide maximum stability, and a suite of exclusive tools that harness the power of RTX for AI-assisted creative workflows.
NVIDIA Encoder
The Dream Stream
Steal the show with incredible graphics and high-quality, stutter-free live streaming. Powered by the 8th generation NVIDIA Encoder (NVENC), GeForce RTX 40 Series ushers in a new era of high-quality broadcasting with next-generation AV1 encoding support, engineered to deliver greater efficiency than H.264, unlocking glorious streams at higher resolutions. Plus, exclusive optimizations in your favorite live streaming apps give your audience your best—every time.
NVIDIA Broadcast
Your AI-Powered Home Studio
The NVIDIA Broadcast app transforms any room into a home studio—taking your live streams, voice chats, and video calls to the next level with powerful AI effects like noise and room echo removal, virtual background, and more.
NVIDIA Omniverse
Connect Your Creative Worlds to a Universe of Possibility
NVIDIA Omniverse™ is a 3D design collaboration platform within the NVIDIA Studio suite of tools for creators. Built to accelerate workflows and unite apps and assets to bring your ideas to life—fast.
NVIDIA Canvas
The App That Puts the AI in Painting
Use AI to turn simple brushstrokes into realistic landscape images. Create backgrounds quickly, or speed up your concept exploration, so you can spend more time visualizing ideas.
© 2023 NVIDIA Corporation. NVIDIA, the NVIDIA logo, GeForce, GeForce Experience, GeForce RTX, and G-SYNC are registered trademarks and/or trademarks of NVIDIA Corporation in the United States and other countries. All other trademarks and copyrights are the property of their respective owners.